Story Branding

Most companies waste enormous amounts of money on marketing. We all know how mind-numbing it is to spend precious dollars on a new marketing effort that gets no results. When we see the reports, we wonder what went wrong, or worse, whether our product is really as good as we thought it was. But what if the problem wasn’t the product? What if the problem was the way we talked about the product? The problem is simple. The graphic artists and designers we’re hiring to build our websites and brochures have degrees in design and know everything about Photoshop, but how many of them have read a single book about writing good sales copy? How many of them know how to clarify your message so customers listen? And worse, these companies are glad to take your money, regardless of whether you see results or not. The fact is, pretty websites don’t sell things. Words sell things. And if we haven’t clarified our message, our customers won’t listen. If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing a potential customer will hear is noise. Still, when trying to clarify our message, it isn’t easy to understand. Before one client started to read the label, he felt like he was staring inside the bottle.

There’s guesswork, then there’s a framework

At SparkStory, we believe there’s a stark difference between guesswork and a well-defined framework. Our strategies are designed to help your brand cut through the noise, transforming your website and reshaping your entire business approach. By implementing our tailored strategies, we ensure that your website captures and retains customer attention. Give us just three months, and you’ll see a remarkable transformation in your brand’s performance compared to its previous state. Let SparkStory illuminate the path to your success.